Andre’s Blog

Old Rules; beg for coverage and beg for each sale;

New Rules: create thought-leadership by participating in a community that helps customers buy.

This is a great quote from on thought leadership — Pragmatic Marketing. And something we’ve been working on for the last couple years at Nitobi. I think we’re getting somewhere. Begging sucks!

| Del.icio.us

This entry was posted on Wednesday, December 12th, 2007 at 7:46 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.